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Blue Pottery

Where tradition meets modernity in the heart of Barcelona, discover how I rebranded this artisan shop, blending Polish heritage with Spanish vibrancy to create a unique identity.
(Client)
Blue Pottery
(Year)
2021
(Website)
(Services)
Visual Identity
Print Design
Blue Pottery
(Details)

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Introduction

Explore the heartwarming story of Blue Pottery, nestled in Barcelona, Spain, but rooted in Polish tradition. A haven of artisanal wonders, this small store was founded by an artistic couple with a dream. My challenge was to revamp their beloved logo, preserving its sentimental value while giving it a fresh, modern twist.

Blue Pottery logo and website before the rebrand
Design Thinking

In my approach, I immersed myself in Poland's rich culture, extracting elements seamlessly integrated into Blue Pottery's visual identity. My aim was to reflect their values and craftsmanship across every brand facet. The result: The rebranding brought Blue Pottery back to life. Their logo now harmonizes perfectly with their vision, giving off vibes of modernity and heritage, while the website acts as a virtual showcase, enabling global exploration and purchase of their creations.

New Blue Pottery identity: navy logo with hands holding a cup, Made in Poland with love, shown with Polish pottery
Blue Pottery branded shipping boxes and tape, logo colour variations and a floral pattern
Blue Pottery logo over a photo of handmade ceramics, and the logo stamped on paper with a wooden stamp
Blue Pottery kraft paper bag with a swing tag, and a navy round sticker on a box
Three Blue Pottery kraft swing tags: Made in Poland with love, a leaf pattern and the logo
Blue Pottery kraft shipping boxes and branded tape on a turquoise background

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New Blue Pottery website pages showing the online shop and product layouts
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