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Brunch Junkie

Brand strategy, identity, and packaging design for a bold, fruit-forward syrup brand launching in Denver, Colorado. The project covered everything from brand foundations and competitive positioning to visual identity and a full 3-SKU label system, built to turn heads at a farmers market table and hold its own on a grocery store shelf.
(Client)
Brunch Junkie
(Year)
2025-2026
(Website)
(Services)
Visual Identity
Print Design
Digital Design
Brunch Junkie
(Details)

Scope of Project

A full brand system from the ground up. Starting with brand strategy: foundations, mission, vision, values, two target audience profiles, competitor analysis, brand voice and personality, and creative direction. From there, a complete visual identity: logotype, submark, colour palette, typography, and illustration system. The project finished with packaging design across 3 SKUs, including print-ready files and dielines.

Three Brunch Junkie flavoured syrup bottles: Blueberry Buzz, Toasted Pear and Strawberry Lit

ABOUT THE BRAND

Brunch Junkie is a small-batch, all-natural syrup brand born in Denver, Colorado, built on a simple but bold belief: maple syrup shouldn't be the only option at the table.

The brand makes flavoured syrups crafted from real fruits and herbs. Its mission is to turn an ordinary weekend breakfast into a ritual worth looking forward to, something slow, indulgent, and shared with the people you love.

The brand speaks to two audiences: the at-home bruncher, a busy professional in her 20s to 40s who craves something special on weekends without the fuss of a full recipe, and the hospitality buyer, a café owner or bar director looking for locally made, story-driven ingredients that make their menu stand out.

Bring Brunch Home, because flavorful brunch shouldn't always require a reservation.
To remind people it's okay to get the sugar high, laugh, and not count every calorie.
To connect people over something sweet and simple.
Brunch Junkie syrup range lined up against a sky blue backdrop with dripping syrup graphic

THE
FLAVOR
JOURNEY

Moodboard

This is the creative direction that guided every visual decision in the project. It captures the core idea: fruit transformed through heat, reduced down to something richer, stickier, and more intense. Warm orange leads the palette, script typography curves like syrup mid-drizzle, and the illustrations show fruit at its most expressive, melting, pooling, and full of flavour.

Brunch Junkie moodboard: retro script lettering, waffles, pears, playful drink packaging and the flavour colour palette

‍

Brunch Junkie script logo over a stack of pancakes with syrup
Brunch Junkie market stall awning, shipping boxes and tote bag, with blueberry, strawberry and pear flavour patterns
Brunch Junkie label designs shown flat and on bottles: Blueberry Buzz with blueberries and Toasted Pear with pears
Large orange Brunch Junkie script wordmark on cream
Stacked Brunch Junkie shipping boxes with syrup bottles against a blue sky, and orange Brunch Junkie business cards
Hands holding Brunch Junkie Strawberry Lit and Toasted Pear bottles next to breakfast toast and fresh fruit
Hand holding a Brunch Junkie Blueberry Buzz syrup bottle against a light blue background with blueberries
Brunch Junkie Instagram post designs featuring pancakes, syrup bottles and brand messaging
“
Lala exceeded my expectations. She understood the vibe and overall feel I wanted to bring to life and captured it beautifully. The communication and explanation of the process was flawless all throughout. Not a stressful process at all. Could not be happier from start to finish.
”

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