Humantra

Brand Identity, Print Marketing Assets, Digital Marketing Assets, Event Branding

I developed a fresh identity for Humantra’s Run Club by evolving the existing brand system into something more vibrant, dynamic, and community-driven. The rebrand incorporates symbolic elements, a bold color palette, and practical event touchpoints to connect with runners in a real, meaningful way.

Humantra wanted to extend their brand into the wellness and fitness space by creating a sub-brand for their Run Club. The goal was to design an identity that felt like a natural extension of Humantra, but with its own energy—something bold, social, and movement-focused that could come to life during community events.

The biggest challenge was maintaining brand consistency while adding something new and exciting. How do you evolve an existing logo without losing recognition? How do you create a system that feels energetic and athletic but still premium? Also, typical running visuals (like sneakers and tracks) often feel generic, so the task was to find a fresh, ownable visual hook that would still feel personal to Humantra.

I started by reimagining the logo, transforming Humantra’s signature vertical lines into shoelaces, a subtle but meaningful symbol of running. The laces were hand-drawn to keep the look organic, playful, and full of motion, while preserving the structure of the original logo for brand continuity. For the color palette, I introduced vibrant neons (blue, pink, and green) alongside neutral tones to reflect excellence, health, and community. These colors make the identity stand out at events and create an inclusive but exclusive feel, inviting yet premium. I also designed a full set of event-focused mockups, including meeting point flags, hydration tents, apparel, and accessories, to make the brand interactive and visible in real-world settings. This ensures the Run Club feels cohesive, both in digital spaces and on the streets.

The new Humantra Run Club identity is bold, energetic, and flexible, perfect for community runs, branded events, and wellness collaborations. It successfully bridges Humantra’s premium positioning with the playful, social nature of running culture, building a stronger connection between the brand and its active audience.

Create a high-end, limited edition packaging for Humantra’s new apricot-flavoured electrolyte sachets, launched exclusively for Ramadan. The packaging needed to feel seasonal and special, while still aligning with Humantra’s clean, premium visual language. It had to feel rooted in tradition, but modern, global, and elegant.

Ramadan is visually rich, but it’s easy to fall into cliché. The real challenge was to design something that subtly referenced the spirit and emotion of the season without becoming overly traditional, religious, or regionally limited. It had to be globally desirable and resonate with a diverse audience — Muslim or not — while still feeling warm, nostalgic, and special for Ramadan.

I started with an emotional moodboard — built around colours, textures, and symbols that capture the feeling of Ramadan nights: the deep apricot tone of dried fruit, the warmth of desert sunsets, intricate tilework, gold accents, and soft lights strung around homes. I avoided direct Islamic symbols and instead leaned into cultural richness over religious literalism. I explored combinations of deep apricot, gold, and warm coral, paired with delicate patterns inspired by Moroccan fountains and Middle Eastern architecture. The visual language was luxurious yet approachable — a balance of festive and minimal.

The final pack felt like a collectible. Glowing, golden, textural — a modern take on a timeless tradition. - Sold out globally in just 4 weeks - Gifted to over 300 influencers during Ramadan, with organic shares from creators, wellness bloggers, and even celebrities - Sparked brand love and became a conversation piece during iftar tables and gift exchanges It was more than packaging — it became part of a sacred ritual.