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Memora Collections

Brand strategy and visual identity for Memora Collections, a digital-first brand built around storytelling, culture, and connection.
(Client)
(Year)
2025
(Website)
(Services)
Visual Identity
Digital Design
Print Design
Memora Collections
(Details)

Scope of Project

Brand strategy, brand identity design, logo system for multiple collections, social media direction and templates, and digital product mockups.

Memora Collections logo over a soft photo of a hand in dried grasses, with project overview
Memora Collections moodboard with annotated references for storytelling, heritage, colour and typography
Memora Collections master logo with sub-brand logos for the Islamic and Kids collections
Green Memora Islamic Collection ribbon and a Memora Kids Collection pencil case
Circular Memora Collections badge logo
Memora Collections round stickers in different colours for each collection
Memora Collections symbol variations and a social media profile banner reading Where Stories Live On
Memora Collections core brand colours: warm cream, terracotta, sand and deep brown
Memora Collections monogram pattern, a Mom bespoke journal cover, and the brand on a phone app and social icons
Memora Islamic Collection colour palette in cream, crimson, emerald, navy and sky blue
Memora Kids Collection colour palette in sky blue, yellow, pink, orange and green with the symbol in each colour
Memora Collections graphic elements: curved text stripes and the M loop pattern, with usage notes
Memora Islamic Mom digital keepsake journal on a tablet, and Memora Collections business cards
Memora Ramadan Kareem greeting card with dates and prayer beads
Memora Collections Instagram post templates in warm neutral tones
Client feedback from Memora Collections: "Working with Lala has been an absolute pleasure. She took my scattered ideas and shaped them into a brand identity that feels intentional, elegant, and deeply connected to my vision. Every detail, from the fonts to the colour palette to the creative direction, was crafted with so much care. I finally feel like my business has a strong, cohesive identity that can grow with me."
Memora Collections logo applications: white on a photo, the symbol on cream, and an embossed wordmark

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